BA Art & Graphic Design, CSULB
FUSE Speaker, NY 2006 Brand Identity Trends
Female*Minority business owner
I’ve enjoyed 15 years in the industry beginning as a traditional artist and expanding into print and interactive media. I was fortunate enough to learn from the best - soaking up a wealth of knowledge. Now I find satisfaction mentoring others and contributing to the creative community.
Advertising was my first passion which led to work for boutique design firms. A stint of in-house design teams in a corporate environment followed, which led to a strong knowledge in the development of top consumer packaged goods & brand identities which I can put to use on your brand.
I’ve always maintained my hand skills to be able to step in the trenches when the project calls for it. This allows for a sense of camaraderie and an ability to manage the troops toward a common goal. It is what keeps me charged and in the game.
I am just as much passionate today as 15 years ago, pledging to help bring brands to life through design, product innovation, positioning, & strategy in a holistic brand experience
Bernadette Capulong,
Creative Director,
Graphic Designer
“If it acts like a cat, smells like a cat, then it must be a cat!”
Mattel
IBM e-business
Procter & Gamble
Nestle USA
In addition to living, eating, breathing the culture of design, I am also the editor of this online magazine and website.
I am a working designer, helping bring brands to life through package design and brand identity. I enjoy learning about brands and being a part of their evolution. But I also appreciate design, in and around my world. Whether it lives in an epicurean experience, architecture, or fashion, I can appreciate its aesthetic and functional value.
Although, I am skilled in an array of creative skill sets, I am not a writer - just a designer with a lot to say. I hope you enjoy!

My blog page is about interesting stories about design & culture - from a designer and artist’s point-of-view. Here, will be a place where I will share my thoughts on current and pop culture that I hope helps inspire your passion for art and design.